New Products

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Savage Gear Savage Grip Treble Hooks

Savage Gear Savage Grip Trebles were designed to remove the word "unbuttoned" from your fishing vocabulary.  These innovative treble hooks are made with a 120-pound braided line eye with an epoxy coating, allowing the hook to spin freely up to four-times on your lure to absorb all the fight a fish can muster.

Unlike rigid, one-piece hooks that give fish leverage during a fight, the Savage Gear Savage Grip Trebles work to counteract the intense pressure and erratic direction changes that cause a hook to pull free. Put the odds in your favor with Savage Gear’s Savage Grip Trebles

MSRP is $9.99 for a package of four hooks. To find out more visit







1st Mate Marine Safety and Security System by Mercury Marine

1st Mate from Mercury Marine is the world's first engine-integrated Man Over Board (MOB) and proximity-based Theft Deterrent System. Utilizing a highly styled wearable for up to eight people, 1st Mate turns the engine off or sounds an alarm during a MOB event, and optionally sends notifications to emergency contacts. If the proximity FOB is not in range, it disables or puts the engine in guardian mode for safety or to act as a theft-deterrent system.

To find out more about the 1st Mate visit




Yeti Rambler Stackable 10 oz Mug

At a glance, this mug might look like your everyday drinking vessel but look again. It's loaded with top-to-bottom insulation to keep your coffee hot from the first pour to the last sip. And it's a space saver. The built-in grooves on the bottom help it stack perfectly on top of another one just like it. So, whether you're storing it in the cabinets or packing it up for an adventure — it one-ups the average mug.

MSRP is $24.99. To find out more about Rambler Stackable 10 oz Mug visit







Flagler Polarized Sunglasses by Costa

The large, masculine-styled Flagler has a Monel frame with acetate temples and a strong, rectangular lens profile to house the best polarized 100% UV protection lenses. It's offered in colors inspired by the small Florida beach town that also bears the forward-thinking Flagler's name.

MSRP is $229.00. To find out more about the new Flagler style visit


Shimano Twin Power FD Series

Reloaded with excellence in mind, Shimano expands its Twin Power spinning reels by offering two new smaller reels to the series, plus the added overall smoothness and better durability with MicroModule II gearing now offered on five reels in the line-up. The Twin Power 1100FD and 2500FD join the  Twin Power C3000XGFD, 4000XGFD and C5000XGFD to provide the right size reel for a greater range of applications. All the reels include the same Shimano best-in-class features that made previous models incredibly tough with X-Protect water repellent system, HAGANE Gears, Titanium Coated Spool Ring, and X-Ship. Silent Drive eliminates noise and vibration throughout the reel through a total redesign of mechanical parts to micro-tolerance levels. Additionally, the lighter-action use TP1000FB features Shimano's MGL rotor which allows a super light feel when you turn the handle.

The TwinPower FD reels retail from $399.99 to $419.99 (USD) - for more info, visit








AFTCO Maxforce XH Harness

The Maxforce XH, the newest addition to the line of AFTCO Maxforce harnesses, is 20% larger than the Maxforce I and will accommodate waist sizes up to 28"-50" plus inches. Extra thick Closed Cell Bio Foam Padding throughout provides unmatched comfort and support. A wider spread between the "removable" lumbar and seat pads, plus the ultraheavy nylon web, double box-stitched waterproof Lycra polyester cover, and the liner is made from synthetic terry cloth, which wicks moisture and has enough "tooth" to keep the harness from slipping. Included is a mesh bag with grommets for rinsing and easy storage, which is completely synthetic and machine washable.

MSRP is $136.00. To find out more about the Maxforce XH Harness visit