New Products

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Sta-Stuk Revolutionary Big Game Hook to Improve Hookup Ratio

Sta-Stuk (pronounced Stay Stuck) is a revolutionary big-game hook designed by prominent angler and industry leader Sam Peters that is proven to improve your hookup ratio when targeting big game species.

A fish hook is nothing more than a lever, with the hook shank serving the purpose of driving the point home. However, once hooked, the shank creates rotational torque during the fight, which often results in a pulled hook as it twists out of the fish. Using a system of sleeves and welded rings, the Sta-Stuk hook remains intact on the initial bite, separating only at a specific amount of pressure. By reducing the length of the shank, the design reduces the amount of rotational torque created during the fight and lowering the amount of pulled and thrown hooks.

Sta-Stuk consists of a Fudo hook body with welded rings as well as an inner sleeve and an outer sleeve. To use, simply line up the welded rings along the slots in the sleeves and gently squeeze the sleeves together with needle-nose pliers to form a single unit. The design has undergone significant field-testing in Cape Verde, Costa Rica, the United States and elsewhere since 2017. After surpassing 100 individually logged blue marlin bites in 2021, the hookup-to-release ratio was 75 percent.

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Rapala’s New Dives-To series DT 8

The Rapala DT 8 (Dives-To) dives fast to 8-feet in depth and stays in the “strike zone” longer than any other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage, and thin tail design creates the ultimate crankbait action, found only in the DT family. An ultra-thin polycarbonate lip digs the bait down quickly to the desired depth, swimming with a side-to-side action only balsa crankbaits can achieve The DT cranks deep, yet pulls with ease and is perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to the desired depth. Simply put, the farther the cast with a DT Series Crankbait, the longer the bait stays in the strike zone, which is the most effective way to cover more water and catch more fish. The internal baritone rattle is tuned for the best sound performance possible and premier finishes in all the right color patterns with 3D holographic or painted eyes seal the deal for hungry bass and other predators alike. All come with premium VMC black nickel hooks and each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Dives to 8'  - Length: 3"  -  Weight: 3/8 oz

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Rapala’s New Compact Line Remover

Measuring only 5″ long, the Rapala Compact Line Remover is convenient to have close at hand and for easy stowing. The high torque motor removes 6′ of line per second and the dual-direction design allows for left or right handed operation. Uses 2 AA batteries with an easy access battery compartment. 

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Diamond Fishing Products Yard Line

Diamond Fishing Products’ Generation-3 braid welcomes its newest member to the family, Yard Line. Built on their proven Generation-3 technology, Yard Line will never again leave you second guessing your spread or depth. The measured solutions are perfect for all your fishing needs available in either a Trolling, Jigging, or Collegiate series. Collegiate 8x Solid Core Braid and Trolling Series 16x Hollowcore Braid is marked every 50 feet and the Jigging Series 8x Solid Core Braid is marked every 20 feet.

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New Bubba Tidal Inshore Fishing Rods

BUBBA has launched three new Inshore fishing rod lines, thus marking the brand’s entry into the competitive fishing rod category. The BUBBA Tidal, Tidal Select, and Tidal Pro Inshore Fishing Rod lines.

“This launch is a big milestone for BUBBA,” says Isaac Brizendine, Brand Manager at BUBBA. “We’ve taken very innovative strides in the fishing tools and cutlery categories over the past two years, and now we’re applying that same dedication to quality and innovation to our new rods. Our goal was to find a way to get our iconic non-slip grip on a fishing rod as well as take our consumers completely from Water to Plate™. Our BUBBA Tidal, Tidal Pro, and Tidal Select rods do just that.”

The rod blanks that compose the BUBBA Tidal, Tidal Select, and Tidal Pro rods evolved through many rounds of field testing with direct feedback from the BUBBA team of captains and guides, ensuring all design iterations were up to expectations for how they’ll be used by consumers. When selecting the rod components, optimizing durability, cast-ability, and sensitivity were at the forefront of the design process. The guides were carefully selected for each category to hold up to harsh saltwater elements, components surrounding the grips were selected with ergonomics top-of-mind, and reel seats all follow an exposed blank design concept, allowing direct contact to the rod blank for those light hits from the more finicky fish. All three series feature spinning and casting options, as well as multiple lengths, actions, and powers to suit as many preferences as possible.

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Shimano Unveils the World Minnow 115SP

Effective in both cold and warm water, jerkbaits represent a staple in every serious angler’s tackle collection for largemouth, smallmouth and spotted bass alike. Indeed, few lures capture more bass than jerkbaits. At ICAST 2021, Shimano upended the bass fishing universe with the new World Minnow 115SP: A technology-infused jerkbait that triggers strikes from trophy-caliber bass wherever they swim. Three Shimano premium technologies – FLASH BOOST, JET BOOST, and SCALE BOOST – converge in the World Minnow 115SP to make it the ultimate suspending jerkbait.

The patent-protected FLASH BOOST system in the Shimano World Minnow 115SP provides a fish-attracting flash during all phases of the retrieve – even on the pause. FLASH BOOST suspends a highly polished, reflective foil on micro springs within a hollow chamber in the lure’s body. The slightest motion activates this system, sending flash cascading through the water column toward lurking predators. When the angler pauses the bait during the retrieve, the reflective foil continues to shimmer, effectively mimicking the flash of a quivering and wounded baitfish suspended in the water column. The bass-attracting qualities of the Shimano FLASH BOOST system are active the entire time that the lure is in the water.

For more information click here.