New Products

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Rapala's New X-Rap Magnum Stick

Weighted for long casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S-curves on the retrieve. The horizontal line tie allows for a wider swimming action, and heavy-duty through-wire constructions withstand savage blue water predators. Once stopped, the stick bait dives head-down with a fish-triggering flutter. The durable plastic body comes in either translucent with internal scalloped foil or chromed finishes, where even the slightest movement creates a life-like flash.

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Pelagic’s New VaporTek Open Seas Hooded Long-Sleeve Shirt for Men

Built to beat the heat, the best-selling Pelagic® VaporTek Open Seas Hooded Long-Sleeve Shirt comes equipped with full-length, fine-mesh, vented panels that let breezes blow through to keep you cool in the heat. These strategically located panels appear along the sides and in the pits – exactly where you need them most during sunny days on the water. The Pelagic VaporTek hooded shirt is made of a soft, smooth, lightweight 100% polyester material for easy-wearing comfort.

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Z-Man’s New Herculez Swimbait

It’s time to flex some fish-catching muscle! The exclusive, curved paddle tail on the Z-Man® Herculez™ Swimbait moves just like a swimming baitfish to tempt the untemptable. Ideal for use in both fresh and saltwater, this highly detailed swimbait features 3D eyes and hand-painted color to ensure the strike. A molded body comes weighted for increased casting distance and efficient sinking, while the 10X tough ElaZtech® construction delivers lasting durability.

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Guy Harvey’s New Deep Sea Double-Sided 16 Fishing Rod Rolling Storage Rack

Function and style meet with the beautiful Guy Harvey® Deep Sea Double-Sided 16 Fishing Rod Rolling Storage Rack. Holding up to 16 fishing rods of various sizes and styles, including spinning and baitcasting rods, this rod rack features marine wildlife artwork by Guy Harvey, adding a unique touch to your fishing gear. The rack is designed with five rubber smooth-rolling casters for easy movement, making it perfect for indoor storage, and the built-in handles on the side panels make it easy to maneuver in tight locations. The rack also has extra padding on the top and bottom boards for added rod protection, and the angled baseboard ensures that the rods sit in a vertical position on the rack. Dimension: 33.7"H x 32.5"W x 13.9"D. Weight: 35.71 lbs.

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Costa Del Mar’s New Freedom Series WaterWoman 2 580P Polarized Sunglasses for Ladies

Now in a larger frame size, these Costa Del Mar® WaterWoman 2 580P Polarized Sunglasses have a narrow-fitting large frame with beautifully angled temples and seamlessly integrated Hydrolite™ accents, like the original WaterWoman. Polarized to fight glare, these Costa sunglasses offer 100% UV protection and have lightweight polycarbonate lenses that are impact- and scratch-resistant. 580® technology goes beyond polarization to produce the best lenses on the planet by selectively filtering out harsh yellow and harmful blue light, making colors brighter and objects appear more defined. The frames are made from durable co-injected nylon using an eco-friendly bio-resin process (using castor oil instead of petroleum) to reduce emissions and Costa's overall carbon footprint. As elegant and strong as the ladies who wear them, Costa Del Mar WaterWoman sunglasses include a case, cleaning cloth.

To learn more please click here.