New Products

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Target the toughest predators in the depths with the all-new Halco Karcass Jig Range—designed for serious slow-pitch jigging. From finesse 20g micros (0.7 oz) to heavy-duty 200g bottom bombs (7.1 oz), the Karcass lineup delivers the versatility and punch needed for a wide range of conditions and species.

Whether you're chasing grouper, snapper, trevally, coral trout, dhufish, baldchin groper, pearl perch, red emperor, or ranking cod, the Karcass puts them all in its sights.

The range includes seven weight classes: 20 gram (0.7 oz), 40 gram (1.4 oz), 60 gram (2.1 oz), 80 gram (2.8 oz), 120 gram (4.2 oz), 160 gram (5.6 oz), and 200 gram (7.1 oz). Each size is available in all eight colors: R12 Pink Lumo, R13 Barred Banana, R15 Chrome Pink, H50 Pilchard, H53 White Redhead, H70 King Brown, H89 Lumo, and H91 Silver Shadow.

From reef drop-offs to offshore ledges, the Halco Karcass Jig is built to provoke aggressive strikes from the ocean's most prized species.

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Built for the unpredictable outdoors and rugged enough for any adventure, the YETI Cayo All Weather Backpack is your go-anywhere, do-anything pack. Whether you're fishing at dawn, hiking through rain, or gearing up for a hunt, the weather-resistant exterior keeps your gear protected. At the same time, the breathable, ergonomic design ensures all-day comfort. Stay organized with smart interior compartments and grab what you need fast with quick-access pockets. Plus, the versatile HitchPoint™ Grid lets you customize your carry with extra gear or tools, making it the ultimate pack for outdoorsmen who demand reliability in every condition.

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The flagship reel of the MGL series, the Shimano Exsence B is a lightweight, performance-built reel featuring a Magnumlite Rotor with Ci4+ carbon and an asymmetrical design. It offers ultra-responsive control and smooth retrieves. INFINITYLOOP technology ensures longer, more accurate casts, while Rapid Fire Drag and Infinity Drive deliver quick adjustments and effortless reeling. Built for both saltwater and freshwater, the Exsence B brings precision and power to every cast. Whether you want to chase bonefish, stripers, snook, redfish, or something else, the Exsence B is a reel that you can turn to with confidence. 

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Bud n' Mary's Marina: Islamorada, Florida Keys | Patrick Mansell

This is the story of Bud n' Mary's Marina in Islamorada, the heart of sport fishing in the Florida Keys. For over a century, anglers have come here for the world-class fishing and legendary guides. Known as the "Sportfishing Capital of the World," Bud n' Mary's has produced countless world records and draws top captains, anglers, and celebrities. Whether you're after tarpon in the backcountry or marlin offshore, this marina offers it all. This book celebrates the remarkable people and catches that make Bud n’ Mary’s a must-know name in saltwater sport fishing.

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Rapala Sarda

The Rapala Sarda™ is built to dominate offshore waters, taking on the ocean’s toughest predators with its one-piece stainless steel construction and reinforced ribbed body. Troll it up to 14 knots to cover more ground and trigger aggressive strikes. Armed with dual forged VMC TechSet® hooks, welded and split rings, the Sarda™ is designed to hold fast and land the fish that others lose.

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Trailer Valet XL

Make launching and parking your boat trailer effortless with the Trailer Valet XL. Built to handle up to 10,000 pounds, this powerful trailer mover gives boaters and fishermen total control in tight spaces—no truck needed. Easily steer, adjust, and position your trailer using the hand crank or power it up with a cordless drill. With never-flat tires, a built-in brake, and a compact design, the XL is the perfect solution for hassle-free maneuvering at the dock or in the driveway.

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Pelagic Exo-Tech Hooded Fishing Shirt

The Pelagic Exo-Tech Hooded Fishing Shirt is built for anglers who demand both performance and style. Designed for long, sun-soaked days on the water, it offers 360° coverage with 50+ UPF protection, an integrated face mask, and strategic ventilation to keep you cool. Made from recycled 4-way stretch fabric that’s PFAS-free and resistant to water and stains, it moves with you and stays looking sharp. Zippered pockets add secure storage, making this the ultimate shirt for serious fishing in serious comfort.

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Rivers Always Reach the Sea: Angling Stories | Monte Burke 

The latest from author Monte Burke, "Rivers Always Reach the Sea" is a collection of angling stories from the past 25 years, a mix of essays and some profiles, featuring folks like Lefty Kreh, Andy Mill, George H.W. Bush, Carl Hiaasen, Nathaniel Linville, Tom Rosenbauer, James Prosek, Yvon Chouinard, Capt. Frank Crescitelli, Capt. Steve Huff and Nick Lyons. The stories are about all types of fish—trout, Atlantic salmon, bonefish, tarpon, largemouth bass, striped bass and permit—and take place in various corners of the world, like Russia, Labrador, the Bahamas, the Catskills, the Florida Keys, Vermont, Alabama, Montana and New York City. The thirty-one angling stories contained herein are well worth the read! 

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King Sailfish Mounts Grand Slam Tournament Trophies 

Choose from inshore grand slam (17" x 12" x 22") featuring bonefish, tarpon and permit; offshore grand slam (14" x 10" x 16") featuring blue marlin, striped marlin, and sailfish; or a special Tropic Star edition (17" x 12" x 19") featuring blue marlin, black marlin and sailfish. Each casting is carefully hand-crafted and airbrushed by King Sailfish Mount's skilled marine artists, capturing every exquisite detail of your catch. Grand Slam Tournament Trophies are coated with clear polyurethane, which provides UV protection, and are mounted on a Mahogany, Cherry, or Oak base, which also includes a customizable plaque (max engraving three lines). 

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Scientific Angler Magnitude Clear Floating Line

Built for the flats, the Magnitude series delivers stealth, power, and reliability for serious saltwater fly anglers. Whether you're stalking tarpon in the Florida Keys or chasing permit on a windy flat, this line performs. Featuring DuraCoat and EST+ slickness for extreme durability, shootability, and minimal memory in tropical heat. Available in full clear or with a 10′ clear tip for the ultimate in stealth and fly tracking. Overweighted by .75 sizes for quick rod loading, tight loops, and effortless turnover of big flies in tough conditions.

Clear. Tough. Flats-ready.

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Power-Pole View 

Take full command of your boat with the new Power-Pole VIEW—an ultra-thin 4.2" touchscreen built for serious anglers. Control your Power-Pole anchors, MOVE trolling motor, and CHARGE marine power system—all from one intuitive, glare-free display. Dial in dual-anchor deployment with adjustable speed and modes, lock onto fish with anchor and navigation settings, and fine-tune your trolling motor’s speed, direction, and heading with real-time control. A smart charging priority slider keeps your batteries optimized so you're never stuck on the water. Bluetooth® and Wi-Fi ready, with real-time responsiveness, seamless firmware updates, and future-ready expandability. Built to mount clean, run simple, and keep you fishing longer.

Includes: C-Monster Gateway, mounting bracket, and wiring harness.

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AFTCO took their classic fishing shorts back to the drawing board, refining every detail. The same heritage now built with streamlined pockets, a comfortable stretch twill fabric, and a 6” inseam as well as a 16" outseam. They're made with durable stretch twill poly fabric with reinforced stitching at all major stress points to prevent wear and tear. Finally, DWR stain resistance, an elastic waistband for comfort, seven functional pockets and a reinforced pliers pocket to keep essentials within reach make these shorts a key piece of clothing for every angler. 

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Costa del Mar Caleta Sunglasses 

Taking its name from the small coves of Chile, the fluid lines and feminine shape of Caleta make it the perfect frame for waterwomen everywhere. Wide, keeper-ready temples help reduce light leak and add a bold bit of style out on the water. Equipped with 580 lenses, these glasses manage light by absorbing Harmful High-Energy Blue Light (HEV), enhancing reds, greens, and blues, and filtering out harsh yellows. More importantly, Caleta is made from 97% recycled fishing nets for frames that perform as good as they make you feel while wearing them. 

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