New Products

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The Costa Casual Style Tybee Frames

Inspired by the laid-back beaches of Tybee Island, the Costa Tybee acetate frame with polarized lenses are made for taking it all in. Tybee features ocean-inspired colorways and a casual style that lives up to the watery world that inspired it, while embodying the classic town it’s named for.

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Power Pux Power Supplied Trolling Motor Quick Release Bracket

Power Pux Trolling Motor Quick Release Brackets are designed to eliminate the use of clumsy and dangerous power cords and plugs on the fishing deck that have been frustrating anglers for years.

Power Pux contains its own water-resistant power plugs safely concealed inside the polyethylene construction of the bracket and mounting puck.  Designed to retrofit with most pre-drilled mounting patterns, the Power Pux can easily convert over to any previous quick release product.       

The design of this new product has been tested and proven to resist water intrusion and the plugs require less maintenance than all the other available options that are on the market.

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Rapala® RipStop® Deep

The new Rapala RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing swimbait action. Cast and wind, wind and stop, twitch, snap, rip and suspend - fish it your favorite way for all species of gamefish. Running depth is 4’-8’ with a body length of 4 ¾ inches and weighs 9/16 oz.

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YETI Rambler Bottle Sling

The YETI Bottle Slings are the simple solution to transporting your drinks hands-free. That way you can eat snacks, skip rocks, or indulge your dog in a riveting round of fetch. Mount it to the HitchPoint™ Grid on any Hopper® Soft Cooler (or the Camino™ Carryall Bag). But if you’re looking to hike light, clip on the removable carrying strap, sling it over your shoulder, and enjoy the journey with your hands free.  

The Small Bottle Sling is sized to fit the 18 oz Rambler® Bottle. The Large Bottle Sling will fit the 26 and 36 oz Rambler® Bottles. Ramblers are sold separately.

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Mercury Racing 60R

The 60R is a lightweight, compact outboard tuned and geared to deliver amazing hole-shot acceleration for instant on-plane performance in skinny water. The engine boasts a four-cylinder, 1.0-liter long-stroke powerhead, tuned for torque by Mercury Racing.

The Mercury Racing 60R fits perfectly on a 15-inch transom. Compared to competing 20-inch motors the Mercury Racing 60R offers a lower center of gravity for better boat handling and stability. It can also accommodate a lower poling platform while eliminating the need for a jack plate or flared transom.

Best of all, the 60R is backed by a three-year factory warranty, with an option to purchase up to five additional years of Mercury Product Protection.

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Shimano SP-ORCA Baby Subsurface Lure

Offshore anglers can use a smaller bait to key in on finicky tuna and other pelagic species with Shimano’s new SP-ORCA Baby subsurface lures. With its compact body design and heavy center weight, the SP-ORCA Baby allows for extra-long casts.  When fishing the SP-ORCA Baby, anglers can allow the lure to sink to the desired depth and retrieve with a jerking motion or a straight retrieve, and then flip the bail on the retrieve to allow the lure to sink back to the desired depth. The SP-ORCA Baby will wobble and slowly sink in a horizontal position and have a rolling action when retrieved.

Featuring durable plate construction, the SP-ORCA Baby offers Shimano’s Kyorin lifelike holographic design on three lure colors, the Candy Iwashi, Black Purple and Blue Sardine. Additional colors include Pink Silver, Blue Pink, Chartreuse White, Clear Silver and Green Mackerel.

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