New Products

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Bluefin USA IGFA Collection Apparel

The IGFA is excited to announce our new collaboration with Bluefin USA who recently released this IGFA-customized collection of items which will be sold through Bluefin USA retailers and online. From their Seamless Face Shield Neck Gaiter to their Second Skin IGFA World Record Rashguards, sublimated with IGFA All-Tackle artwork, we are sure you’ll find something to show off your IGFA pride.

A portion of all sales from the IGFA collection will go directly to support the IGFA’s efforts of educating the next generation of young anglers around the world.

For more information visit here.




Mercury Marine Tiller for 40-115hp Outboards

The new Mercury Marine tiller is compatible with Mercury four stroke outboard engines in the 40 through 115 horsepower range. It is a more ergonomic, comfortable, responsive and adaptive tiller to improve boating experiences. The handle provides the most adjustments in the market. This flexibility allows the boater to comfortably operate the tiller regardless of driving hand preference. This is the only tiller on the market with the capability not only to swap the shift handle to either side of the tiller but also to reverse the throttle grip rotation to the boater’s preference. Sold separately is an industry first heated grip that offers three levels of heat for cold weather conditions.

For more information visit here.




All New Lighter YETI Roadie 24

The Roadie® 24 Hard Cooler is a fresh take on a tried-and-true YETI favorite. It’s 10% lighter, holds 20% more, and performs 30% better thermally than its legendary predecessor. With no drain plug, you can ditch excess water or ice with a quick flip. The all-new design accommodates an upright bottle of wine, allowing you to instantly up your picnic game. Plus, its slim design means it will slide behind the front seat of the car, giving you quick access to ice cold drinks no matter how long the journey.

For more information visit here.






All New Shimano 2020 Metanium

The 2020 Metanium features a never-before seen Magnesium CoreSolid Body, providing anglers with the solid advantage of durability, rigidity and sensitivity while reducing weight. Completely redesigned by Shimano engineers to be the most advanced Metanium ever produced, the new CI4+ Star Drag reduces weight even further. The Metanium now comes with a brass MicroModule main gear for enhanced durability and long-term smoothness. Silent Tune reduces spool bearing vibration to maximize casting distance and improve cast feel.

For more information visit here.


Costa Del Mar’s New Sullivan Frames

Those who have been to Sullivan’s Island in South Carolina, USA know how to unwind. So naturally, Sullivan was designed with a slow-down, kick-back kind of style and 100% UV protection polarized lens that still manages to grab attention along with its water-inspired acetate designs. Hit the beach, look out over the waves, and leave the tension to your fishing line.

For more information visit here.






New HDWWS Heavy Duty Weighted Willow Swimbait Hook

"Don't sleep on this little setup" - Brandon Palaniuk#vmc

Posted by VMC Hooks on Wednesday, March 25, 2020



VMC Heavy Duty Weighted Willow Swimbait Hook

Pairing the flash of a willow blade with the weedless VMC EWG hook, the VMC Heavy Duty Weighted Willow Swimbait Hook will make a welcomed addition to your tackle box. Built around a Heavy Duty Swimbait Hook, the hook features a premium VMC nickel blade that creates a generous shimmer as it moves through the water. It also features an adjustable stainless-steel wire that can be shortened to accommodate different bait sizes.

 For more information visit here.