New Products

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 Costa's New Irie Sunglasses

Costa Del Mar® Irie 580G Glass Polarized Sunglasses boast 580G LightWAVE® glass lenses—the clearest in the industry. All Costa sunglasses feature polarized lenses to control glare; these Irie sunglasses also feature a mirror coating. Costa's glass lenses are scratch-resistant and thinner and lighter than average polarized glass. 580 technology filters out harsh yellow and harmful blue light, making colors brighter and objects appear more defined. These Costa sunglasses feature durable co-injected nylon frames made using an eco-friendly bio-resin process (using castor oil instead of petroleum) to reduce emissions and overall carbon footprint. Costa polarized sunglasses sport Hydrolite® nose pads for a secure, comfortable fit. They also include a case, a cleaning cloth, and a limited two-year warranty.

For more information click here.

Huk's Rogue Wave Deck Boots

Easy-to-slip-on protection for saltwater anglers, the Rogue Wave Deck Boots for Men from Huk® arrive ready to take on all kinds of nasty conditions. Offering anglers high-performance footing and protection, the Rogue Wave's full waterproof neoprene and rubber uppers provide both durability and comfort. Molded footbeds cushion and support feet when fishing keeps you up on your feet for long periods. Non-marking GripX Wet Traction outsoles feature a geometric tread design for sure footing over wet and dry surfaces. Heavy-duty pull tabs make it easier to slip these protective boots on.

To learn more click here.




Z-Man HellraiZer Lure

Instead of raising a ruckus with an ordinary topwater lure, you can raise hell on the water fishing the demon-like Z-Man® HellraiZer Lure. This topwater terror walks, sputters and carves up the surface like a panicked baitfish possessed to escape becoming prey. ChatterBait® inventor Ron Davis designed the HellraiZer with a similar fish-hooking soul and the movement of a surface creeper. An exclusive weighted tail blade attached to the feathered treble hook focuses maximum attention right where you want the strike. Thin, minimalist body with belly line tie planes effortlessly in a fleeing action using a steady retrieve at both fast and slow speeds.

For more information click here.

New Kiff Leader Straightener

Everyone knows that straight, easy-flowing leaders perform best, and the Kiff Leader Straightener helps bring your kinked tippets and leaders back into fish-catching condition. Made of ultra-tough super silicone, this leader straightener will not heat up due to friction. And, because of this, the Kiff Leader Straightener will not cause heat fatigue or weaken your leaders and tippets. This handy fly-fishing tool works on 50-pound leaders as well as super-fine 8X tippets. Dimensions are 1.5"L x 7/8"W.

For more information click here.


Yeti’s New Yonder 1-Liter Plastic Water Bottle

Whether you’re a hunter, an angler, or a hiker, you likely know Yeti for high-end coolers and well-insulated mugs and tumblers. The popular brand has never had a non-insulated water bottle in its lineup—until now. As of today, you can finally snag the Yeti Yonder, which is the first of its kind in the Yeti family. Made of durable yet lightweight BPA-free plastic and featuring a leakproof lid, it’s designed for outdoor adventures of any kind.

For more information click here.

AFTCO's New Reaper Sweatshirt

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask and neck warmer. This men's technical hoodie delivers with specialized features like laser cut ventilation on the mask and underarm area, a convenient hood anchoring system designed for high-speed runs across the channel or lake, and ultra-quiet pocket enclosures for added stealth. Reaper is truly the best fishing sweatshirt a fisherman can find. Whether worn standalone or as a crucial layering piece, Reaper is the go-to when warmth is paramount.

For more information click here.