New Products

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Mercury Marine Launches New 5.7L 350 and 400 HP Verado Outboards

Consistent with the award-winning Verado brand, the new Merucry V10 engines are the quietest and smoothest in their class running 45% quieter than a leading competitor at cruise.  The new Verado’s are not only compatible with the latest Mercury SmartCraft® technologies but will also be offered with an optional dual-mode 48V/12V alternator to seamlessly pair with Navico Group’s Fathom® e-Power System, an integrated lithium-ion auxiliary power management system, providing boaters the opportunity to eliminate an onboard generator system.

Weighing only 695 pounds and with the same industry-leading 26-inch mount spacing as the V8 outboards, the V10 engines maximize compatibility with current boat designs. This lightweight, compact design provides the performance boaters are looking for and makes them perfect for multi-engine applications or repowering vessels.

For more information please click here.

New Rapala R12 12-volt Lithium Aerator

With up to 35 hours of runtime on a single 2Ah Lithium ION battery charge, this high/low and interval air output setting allows users to adjust airflow to accommodate different live bait requirements. Features an on-board LED power gauge to monitor battery status. Included is a flexible air hose and high-output aerator stone. Additionally, it comes with a One SmartHub® Bucket Mount with mounting screws and high-strength 3M® VHB® tape.

To learn more click here.




Boat Outfitters Cutting Boards for YETI Cooler Tops

When you feel the need to treat your cooler like a piece of "fine china" something’s wrong! Now you can cut bait, measure your catch, and prep/serve drinks without the fear of damaging the top of your high dollar YETI. Our cooler top cutting boards drop and lock in place with zero installation required to protect your investment while expanding the functionality of your YETI cooler. Easily installed/removed in seconds with no permanent modification to your cooler, the low profile sides also allow you to comfortably use the cooler as a seat or casting platform. The cutting board also includes an engraved measuring stick for quickly checking the legal limits of your latest catch. Additionally, the cutting board does not interfere with YETI side mount accessories and does not block the YETI cooler lock hole.

For more information click here.

New Shimano Miravel Spinning Reel

The newest addition to Shimano's MagnumLite series of spinning reels, Miravel is a lightweight yet powerful reel with fierce versatility for the multi-species angler. Built utilizing Shimano's legendary carbon-infused CI4+ body to provide a lightweight platform and increased sensitivity, the Miravel also features Shimano's MagnumLite rotor to allow for an effortless startup and quick hooksets. Sporting a trifecta of Shimano premium reel technologies — cold-forged HAGANE Gear, SilentDrive and X-Ship — provides durable gearing with tighter tolerances for smoother reeling performance. Fish confidently with Miravel in hand, the newest member of the MagnumLite series is ready for the challenge.

For more information click here.


AFTCO’s New Reaper Windproof Jacket

AFTCO’s new Reaper 3-Layer Windproof Jacket is constructed from a durable stretch soft shell rip-stop fabric with an ultra-warm Hexatron™ fleece lining and integrated micro-fleece face mask. The jacket is the next generation of technical cold weather gear in the Reaper family. This soft-shell jacket still incorporates a built-in face mask and neck warmer but is now lined with AFTCO's very own Hexatron™ fleece material. A durable 94% polyester / 6% spandex rip-stop outer shell is fused to the Hexatron™ lining. This combination in a 3-layer fabric provides added comfort, warmth, and wind protection. Built with laser cut underarm ventilation and a zippered side vent.

For more information click here.

New Bass Pro Shops Folding Fillet Table

Got fish and game to clean, but no place to do it? With our portable Bass Pro Shops® Folding Fillet Table, all you need is a garden hose, a bucket (not included), and a spot to stand. This convenient, sturdy outdoor table sports an extra-large, heavy-duty polyethylene processing surface with a two-inch deep apron; in addition, it stands a full 36.5 inches off the ground for easy-on-the-back comfort!

The integrated 31-inch ruler makes it easy to measure your catch, while a sloped drainage gutter and sloped sink basin make the work more efficient. The cutting board weighs close to 20 pounds and the sink measures 21.25 inches x 7.75 inches x 1.5 inches, and is covered with a cutting board when not in use to expand your fillet/prep area. When you're finished, the entire fillet table folds flat for easy transport or storage.

For more information click here.