New Products

Weighted for long casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S-curves on the retrieve. The horizontal line tie allows for a wider swimming action, and heavy-duty through-wire constructions withstand savage blue water predators. Once stopped, the stick bait dives head-down with a fish-triggering flutter. The durable plastic body comes in either translucent with internal scalloped foil or chromed finishes, where even the slightest movement creates a life-like flash.

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Built to beat the heat, the best-selling Pelagic® VaporTek Open Seas Hooded Long-Sleeve Shirt comes equipped with full-length, fine-mesh, vented panels that let breezes blow through to keep you cool in the heat. These strategically located panels appear along the sides and in the pits – exactly where you need them most during sunny days on the water. The Pelagic VaporTek hooded shirt is made of a soft, smooth, lightweight 100% polyester material for easy-wearing comfort.

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It’s time to flex some fish-catching muscle! The exclusive, curved paddle tail on the Z-Man® Herculez™ Swimbait moves just like a swimming baitfish to tempt the untemptable. Ideal for use in both fresh and saltwater, this highly detailed swimbait features 3D eyes and hand-painted color to ensure the strike. A molded body comes weighted for increased casting distance and efficient sinking, while the 10X tough ElaZtech® construction delivers lasting durability.

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Now in a larger frame size, these Costa Del Mar® WaterWoman 2 580P Polarized Sunglasses have a narrow-fitting large frame with beautifully angled temples and seamlessly integrated Hydrolite™ accents, like the original WaterWoman. Polarized to fight glare, these Costa sunglasses offer 100% UV protection and have lightweight polycarbonate lenses that are impact- and scratch-resistant. 580® technology goes beyond polarization to produce the best lenses on the planet by selectively filtering out harsh yellow and harmful blue light, making colors brighter and objects appear more defined. The frames are made from durable co-injected nylon using an eco-friendly bio-resin process (using castor oil instead of petroleum) to reduce emissions and Costa's overall carbon footprint. As elegant and strong as the ladies who wear them, Costa Del Mar WaterWoman sunglasses include a case, cleaning cloth.

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