New Products

Introducing the Zacatak Stainless Series, crafted exclusively for the serious offshore angler. All lures in the Stainless Series are CNC-machined from 304 stainless steel. The added weight of the head allows anglers to adapt to changing fishing conditions and gain a competitive edge by increasing trolling speed. Hydrodynamic jets provide uncompromising stability, granting complete control over the lure's action.
Proudly manufactured in the United States, these lures are built to conquer any challenge, delivering unparalleled performance. All Stainless Series lures are available in size large (total skirted length of 15.5") and in a complete range of Zacatak's color combinations.

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This unique sub-surface lure from AFTCO was designed to be incredibly easy to fish. Simply cast and retrieve, and the lure does all the work. With its side-to-side swimming action and a variety of beautiful color options, your favorite pelagic fish won't be able to resist. Choose from two sizes, with the smaller size for quantity and the larger size for quality. These baits come rigged and ready to use, with no need to swap out rings or hooks.

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Mercury Marine is making waves in the electric boat engine industry with the groundbreaking Mercury Avator motor.
Tailored for small watercraft featuring transom-mount outboards, this new Mercury electric outboard engine is set to revolutionize the industry. Harnessing advanced lithium-ion batteries designed exclusively for marine applications, the Avator delivers quieter, smoother operation and emits no exhaust fumes, providing one of the most comfortable outboard motor boating experiences available.
Equipped with an advanced transverse flux electric motor, the Avator generates 750 watts of power at the prop, roughly equivalent to one horsepower. What sets it apart is its ability to deliver instant torque even at lower RPMs, ensuring enhanced efficiency and superior performance.
Additionally, as a purely electric option, the Avator is a sustainable and environmentally friendly choice. Enjoy a tranquil and eco-conscious boating experience that contributes to the preservation of the beautiful outdoors you cherish.

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Ideal for year-round layering warmth, the World Wide Sportsman® Daybreak Long-Sleeve Hoodie brings extra comfort to your early mornings on the water and late evenings by the campfire. Crafted from midweight polyester, the smooth shell fabric with 100% recycled front offers a soft, stretchy feel with a brushed interior to keep you warm. Flip on the three-panel hood with drawcord adjustment for extra coverage. This World Wide Sportsman hoodie features a kangaroo pocket with an outer zippered compartment, raglan sleeves, and a straight hem.

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