New Products

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Wolfpack Tackle Outrodders

Experience the exceptional versatility of WolfPack Tackle Outrodders, featuring easy adjustability with seven distinct angles at 15-degree intervals. WolfPack Outrodders have been rigorously tested to endure up to 25 pounds of drag, making them the perfect choice for big game fishing, while also remaining versatile for inshore applications. They seamlessly accommodate a variety of fishing equipment such as bunker spoons, mojos, and plugs. Crafted with a specially treated stainless-steel locking mechanism, WolfPack Outrodders are built to last.

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AFTCO’s New Reel Bags

AFTCO presents its latest innovation, the Reel Bags, crafted from 600D recycled polyester for enhanced durability. These bags are equipped with YKK zippers and nylon straps featuring buckles to securely safeguard your reels. Inside, your reels are cushioned for optimal protection, and there's an internal zippered mesh compartment for your essential items like spool tape, extra clamps, and tools. The AFTCO Reel Bags can be easily disassembled and laid flat for convenient storage. Available in two sizes to accommodate a variety of reel dimensions.

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Nomad Design Vertrex Max Vibe Freshwater Lipless Crankbait

Designed for maximum vibration and depth, the Nomad Design® Vertrex® Max Freshwater Lipless Crankbait brings innovative realism to your tackle arsenal as a first-of-its-kind soft-plastic lipless crankbait. This soft vibration bait can be used with a constant retrieve or a variety of start-and-stop techniques. Its deep body profile, finely tuned internal weight, and realistic action help it sink level and straight to reach the strike zone faster. The Vertrex Max generates massive vibration on the lift, whether using a super-slow or fast retrieve. Ideal for mid-range depths, this lipless soft crankbait attracts trophy gamefish in freshwater and saltwater. The soft, tough TPE construction with through wire withstands even the toothiest attacks, while the realistic texture holds hits longer than hard baits. Each Nomad Design Vertrex Max Vibe comes outfitted with BKK® Spear super-sharp hooks.

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Introducing Diamond Braid Generation 3 Hollow Core Braided Fishing Line

Diamond® Braid Generation 3 Hollow Core Braided Fishing Line utilizes premium materials and advanced braiding techniques to deliver a line tailored for demanding saltwater applications. The 16-carrier Dynema braid splices effortlessly, and its fine diameter maximizes reel capacity. This exceptionally strong braid maintains its round shape under tension and when spliced, offers remarkable knot strength. Thanks to a color-locking process, it retains its vibrancy even in harsh environments.

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Costa Sunglasses New King Tide 6 and New Lens Colors Added to King Tide 8 Model

Utilizing the research and innovation from every frame that came before it, King Tide is built for those who demand performance on and off the water. Available in two styles, King Tide 6 is a medium wrap six-base frame for those who require performance in all of their watery pursuits. King Tide 8 (new lens colors), the full wrap eight-base version, is built for elite anglers that demand the most from every cast. Technical chops on both frames include removable side shields for optimal use on and off the water, shark inspired venting to achieve a near impossible zero-fog effect, top of the line sweat management and the introduction of non-skid hooding to keep your frames exactly where you want them when the water gets rough.

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Berkley’s New PowerBait Gillydine

Berkley® has reimagined the award-winning Gilly with a new streamlined baitfish profile, ensuring a natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps orient the bait in an upright posture while swimming. Rig it vertically with weightless rigging, sideways with an EWG hook, or on a jig head with a weighted swimbait hook

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