New Products

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Built tough like your gear and just as ready for adventure, this rugged lunch bag brings the same great YETI quality and performance that you're used to in a smaller, lighter package. With a fold-flat design, burly insulation, and pockets for the essentials, it's perfect for hitting the trail, river, or job site. It won’t replace your cooler, but it's the lunchbox every outdoor enthusiast needs. 

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Built for serious anglers and named after Chile’s capital, the Santiago shades offer max coverage, glare-cutting performance, and rugged durability. With hooded frames, side shields, and keeper-ready temples, they stay locked in no matter how rough the water gets. Made from 97% recycled fishing nets and armed with Costa 580® polarized glass lenses, they protect your eyes, enhance color, and help protect the oceans—all while keeping your line tight and your vision sharp.

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 Ultra-Lightweight Premio USA Fused Carbon Pliers at only 1.5 Ounces

The all-new Premio USA Fused Carbon Pliers combine ultra-lightweight design with unmatched strength. At just 6.5 inches and 1.8 ounces, they’re built using a patented non-weaved carbon fiber technology that delivers exceptional stiffness, fatigue resistance, and a superior weight-to-strength ratio. Each pair features a unique carbon pattern, replaceable titanium-cobalt cutters, a premium aluminum Halo Hinge, and skeletal grips for enhanced control. Stronger than titanium and backed by a lifetime warranty, these pliers are proudly made and assembled in the USA—built for anglers who demand the very best.

Available August 2025 - check back here:

Poncho Outdoors Mako Shirt

This isn’t your average western shirt—it’s built with Poncho’s signature lightweight, breathable, and quick-drying fabric to keep you cool and comfortable from sunup to sundown. Designed with built-in sun protection and work-ready features, it handles sweat and grit with ease. Finished with pearl snaps and classic western flair, it’s ready for the ranch, the river, or wherever the day takes you.

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IGFA Merchandise 

From apparel to keep you stylish and cool on and off the water, to YETI products, to official measuring devices and catch certificates to commemorate your special angling achievements, our official IGFA store has something for everyone. The sale of these items directly benefits the IGFA - support conservation and help preserve the history of angling with your purchase from the IGFA store. 

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Berkley GULP! Saltwater Nemesis Prawn Curl Tail

Built for inshore saltwater action, this curly-tail bait delivers lifelike movement thanks to its spiked head and curled tail. Packed with Gulp! scent for unmatched strike-zone expansion, it’s made to turn lookers into biters. Available in eight colors, this bait is perfect for redfish, snook, trout and tons more. 

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Shimano Grappler A Rods

The Shimano Grappler A rod series is built for serious offshore anglers, combining strength, sensitivity, and versatility. Featuring Shimano’s Spiral-X and Hi-Power X blank construction, these rods reduce twist and increase power without adding weight. Whether you’re jigging deep or casting topwater, each rod is tailored with premium components like Fuji Alconite guides, CI4+ or DPS reel seats, and ergonomic grips for all-day comfort. With models designed for jigging, casting, and slow-pitch techniques, Grappler A rods deliver high-end performance for a wide range of saltwater action.

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Guy Harvey Men's Navy Solid 7" Swim Trunks

Designed for comfort and built for the water, these 100% polyester swim trunks feature a 7" inseam, UPF 50 sun protection, and four-way stretch for easy movement. Machine washable and made to last, they’re perfect for any summer adventure - fishing, relaxing at the sandbar or even just hitting the pool. Plus, every purchase supports ocean conservation through the Guy Harvey Foundation.

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The 2025 Daiwa Ballistic MQ LT spinning reel is built for serious saltwater anglers, combining advanced technologies like AIRDRIVE Design and a long-cast spool for smooth handling, precise balance, and extended casting distance. Its rigid Monocoque (MQ) body, reinforced Tough Digigear, and MAGSEAL technology offer exceptional strength and corrosion resistance in harsh marine environments. Lightweight yet powerful, it delivers the durability and performance needed to target inshore species with confidence.

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Celebrate the power and grace of the Silver King with the SeaShur Large Tarpon Pendant. Meticulously crafted in the USA and available in gold or silver, this double-sided piece captures the strength and spirit of the tarpon—known for its size and acrobatic leaps. Measuring 1.7” x 0.8” x 0.3”, it fits medium bails (up to 6mm Cuban chain) and pairs well with 3–6mm chains (not included). Each pendant comes gift-boxed, protected in a cloth pouch, and includes a free rouge polishing cloth to keep its shine. A bold, timeless tribute for anglers and ocean lovers alike.

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Momoi Hi-Catch Nylon Monofilament Line

Engineered for serious anglers, Momoi’s Hi-Catch delivers high tensile strength with a smaller diameter for more reel capacity and stronger knots. It’s soft, flexible, and low-memory for smooth handling, while offering excellent abrasion resistance—perfect for going toe-to-fin with hard-charging game fish.

Bluewater Flies, from noted fly tier and angler Drew Chicone, contains step-by-step instructions and ultra-hi-resolution images to help you tie iconic flies for offshore fishing in saltwater environments. Within this 202-page book you'll find Borski’s Basic Billfish Bug, The Hamilton Special, Dr’ed Up Se Habit Bucktail, Chicone’s Schooner Squid, Pineapple Grenade Pelagic Popper, and more. In addition to all of this, you'll also find detailed information on how to build your own Behemoth Baitfish Bugs, Tube Flies, and Tandem Hook Rigs. These proven pelagic patterns will tip the odds in your favor when tying flies for your next offshore adventure. 

Get your copy.