New Products
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Pelagic Gear Youth Fishing Clothing
Built for the next generation of anglers, Pelagic Gear’s youth apparel line delivers the same performance-driven technology as its adult collection. The collection features lightweight, breathable fabrics, UPF 50+ sun protection, and ocean-inspired designs while offering a full range of styles including technical hooded fishing shirts like the Aquatek and Vaportek, graphic tees, hybrid and boardshorts, and everyday essentials sized from toddlers to teens. Designed for comfort and durability on and off the water, the collection allows young anglers to stay cool, protected, and fully immersed in the offshore lifestyle, whether they’re fishing, boating, or simply living the offshore lifestyle.
The Strike Footwear Silvertip boat shoes are built for anglers who want both performance and style on and off the water. They feature a premium water-repellent leather upper paired with a knitted inner sock made from SEAQUAL® YARN, incorporating upcycled marine plastic. Aqua Sluice Gill technology promotes fast drainage and reduces water retention, while recycled materials in the footbed enhance comfort. A non-marking Solum Bio Tread™ outsole delivers reliable, multi-surface grip, with secure lacing for stability in any conditions.
Costa Pilothouse Pro Sunglasses
The Pilothouse PRO from Costa Del Mar is engineered for anglers who demand uncompromising clarity, protection, and confidence in changing conditions. Its 580 polarized, semi-rimless shield design provides a wide, unobstructed field of view, while Z87.1+ certification ensures reliable protection during intense days on the water. Integrated frame and lens ventilation help reduce heat buildup and fogging, keeping vision sharp from first cast to last light. Built with 100% UV protection and a durable, scratch-resistant C-Wall coating, the Pilothouse PRO delivers long-lasting performance and easy in harsh marine environments.
The Sumo Shrimp from Nomad Design is engineered for aggressive strikes and hard-fighting species, combining lifelike action with exceptional durability and versatility. Available in both rigged and unrigged options, it features a tough Titan-RX™ TPE body, air-pocket chambers, and dual tungsten tuning that allow anglers to customize sink rate, balance, and sonar visibility. Its wide-body profile produces a natural, level fall, while micro-bubble trails and UV + Glow finishes enhance realism in low light and stained water. Designed to tempt species such as snook, redfish, tarpon, and reef dwellers, the Sumo Shrimp delivers dependable hookups and long-lasting performance cast after cast.
AFTCO Tailwind Hooded Sun Shirt
The AFTCO Tailwind Hooded Sunshirt is built to be your go-to performance fishing hoodie for comfort in any condition. Made from a soft Dri-Release® knit blend, it offers excellent moisture-wicking and temperature-regulating properties to keep you cool and dry on the water. Designed with an active fit, it moves with you while features like a versatile hood and thumbholes provide added protection and functionality. With UPF 30 sun protection and a lightweight feel, Tailwind is ready for long days under the sun.
The Ridgeline Collection from YETI is built for anglers and outdoorsmen who demand durability, performance, and all-weather reliability. Designed with rugged, technical materials, the collection delivers the same protection from wind, rain, and harsh conditions while maintaining comfort and mobility that you've come to expect from all YETI products, in a brand new colorway. Thoughtful features such as reinforced construction, functional storage, and performance-driven fits make each piece ideal for long days on the water or in the field. Combining YETI’s signature toughness with modern outdoor styling, the Ridgeline Collection is made to perform wherever adventure leads.
Halco Laser Pro 201 Deep Diver
Built to perform in demanding offshore trolling conditions, the Laser Pro 210 Deep Diver from Halco delivers exceptional strength, reliability, and fish-attracting action. Available in both 4.5 m (DD) and 9.1 m (XDD) diving models, this 210 mm, 80 g lure is designed to cover a wide range of trolling depths while maintaining stable performance at speeds up to 12 knots. Rigged with heavy-duty 9/0 inline single hooks and a floating design, it offers durability and dependable hook-up ratios when targeting aggressive pelagic species. As part of the trusted Laser Pro lineup, this lure is built to push your offshore spread deeper and farther with confidence.
Built for offshore jigging, the Ocea Jigger 2500 LD from Shimano delivers exceptional power, precision, and control when targeting deep-water giants. Its lever drag system produces up to 44 pounds of smooth, consistent drag, while Infinity Drive technology increases drag performance and reduces rotational resistance during prolonged battles. The rigid HAGANE Body maximizes cranking efficiency and strength, and anglers can choose between MG and HG gear ratios to match their jigging style and depth range. Designed for comfort and control with a compact, palm-friendly profile, this reel sets a new benchmark for offshore jigging performance.
WorldWide FlyWorks 10 Wt. Fly Rod with Sock Tube
The WorldWide FlyWorks Indian River Lagoon 9’ 10-weight fly rod is built for anglers targeting large, powerful saltwater species such as tarpon, permit, and other hard-fighting gamefish. Its medium-fast action delivers the casting power needed for long shots, heavy flies, and windy offshore or flats conditions while maintaining control during the fight. The 4-piece construction offers travel convenience, while corrosion-resistant components and a fighting butt enhance durability and leverage. Complete with a protective sock and tube, this rod is designed for reliable performance in demanding saltwater environments.
Rapala The Jerk Soft Plastic
The Rapala The Jerk soft plastic delivers a lifelike baitfish profile with a unique fork-tail design that produces subtle quivering movement with even the slightest twitch or current. Its erratic, darting action excels across multiple rigging styles, making it a versatile and highly effective option for triggering aggressive strikes. Constructed from ultra-durable Super TPE material, this bait is built to last while maintaining a natural floating presentation. Smart Injection Technology enhances realism by precisely placing color, salt, and scent where it matters most for an irresistible presentation.
The Guy Harvey Original Long Sleeve Circle Tee celebrates a timeless 1986 classic, blending comfort, heritage, and coastal style. Made from 100% cotton with a tagless design, it delivers all-day comfort whether you’re on the water or off. Featuring vibrant, original artwork from Guy Harvey, this tee reflects a passion for the ocean. Durable and machine washable, it’s a go-to staple for anglers and ocean enthusiasts alike.
Bass Pro Shops Johnny Morris Carbonlite Tech Spinning Reel
Built for anglers who demand precision and lightweight performance, the Bass Pro Shops Johnny Morris Carbonlite Tech Spinning Reel delivers exceptional finesse capability without sacrificing strength or durability. Its carbon composite frame and shallow-spool design reduce weight while enhancing casting control, making it ideal for technical presentations. Advanced Micro Pitched Gearing and a smooth 7+1 bearing system provide seamless operation, while the stainless steel-reinforced drag offers dependable power when battling hard-fighting fish. Designed for balance, sensitivity, and long-lasting reliability, this reel is a standout choice for serious anglers.
Plano StowAway 3700 Depp
The StowAway 3700 Deep from Plano is designed to keep anglers organized with enhanced storage capacity and user-friendly features. Its adjustable compartments with rigid pre-cut dividers allow for quick customization, while Rustricor™ technology helps protect tackle from corrosion. A single-latch design enables fast, one-handed access, and the transparent lid makes identifying gear simple at a glance. Complete with a large, reusable labeling area and additional divider slots, this tackle box delivers efficient, reliable organization on and off the water.