New Products

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Strike Footwear Bluefin Lace Sneakers

Built for anglers who demand performance and sustainability, the Strike Bluefin Lace Sneaker delivers lightweight comfort and dependable traction on deck and beyond. A breathable upper made from SEAQUAL® YARN uses upcycled marine plastic to help reduce ocean pollution, while rapid drainage keeps feet dry during wet conditions. The secure lace-up design and protective TPU toe bumper enhance durability, while the EVA midsole improves stability for long days on the water. Finished with a Solum BioTread™ outsole, this sneaker provides reliable multi-surface grip and gradually releases plant-based nutrients back into the environment as it wears.

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The Shimano Zodias B Casting Rod is a standout choice for bass anglers who demand both finesse and power on the water. Its advanced Hi-Power X carbon blank delivers enhanced rigidity and reduced twist for longer, more accurate casts and confident hooksets, while the lightweight Carbon Monocoque grip and CI4+ reel seat maximize sensitivity so you can feel even the lightest bites and subtle lure action. With a balanced design and a wide range of technique-specific models available, this rod adapts beautifully to everything from finesse presentations to heavy cover work, giving serious anglers an edge on every cast.

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Yeti Yonder Shaker Bottle

The Yeti Yonder Shaker Bottle brings rugged Yeti quality to your workout and daily hydration routine with patented Helimix® vortex mixing technology that blends powders smoothly without a whisk, ball, or screen. Both sizes feature a 100 % leakproof design, a covered chug spout with a quick-access cap, and clear measurement markings to help you mix perfect shakes on the go with minimal fuss. Crafted from BPA-free plastic made with 75 % recycled material and dishwasher-safe for easy cleanup, these bottles are durable yet lightweight for gym bags, commutes, or outdoor adventures. With secure closures and thoughtful engineering, they deliver effortless mixing and spill-free performance every time. 

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The World Wide Sportsman Hydrocast Jacket is a must-have outer layer for anglers who don’t let a little weather slow them down. It combines rugged water-shedding performance with everyday comfort. Built from a durable 50% recycled polyester blend with a DWR finish, it helps keep you cool and dry in light rain or mist while offering UPF 50+ sun protection to shield you during long days of casting. An integrated adjustable hood and convenient hand and zip-close chest pockets give you practical coverage and secure storage for small essentials, making it ideal for early morning trips or unpredictable conditions. Whether you’re chasing bass at first light or trolling through passing showers, this jacket delivers reliable performance without the premium price tag.

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Costa Trades Sunglasses

The Costa Del Mar Trades Polarized Sunglasses deliver premium eyewear performance that anglers, boaters, and outdoor enthusiasts will love, thanks to Costa’s renowned 580™ polarized lenses that cut glare and boost color contrast so you can see fish, underwater structures, and scenic views with crisp clarity and depth. These shades offer 100 % UV protection and a scratch-resistant C-Wall® coating that repels water, oil, and sweat, making them rugged enough for long days on the water yet stylish for everyday wear. Lightweight frames with an 8-base wrap and adjustable nose pads ensure secure, comfortable coverage and reduced light leak in bright conditions. Whether you’re sight fishing, cruising the coast, or hiking a sun-drenched trail, Trades keeps your vision clear and protected. 

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Sage Arrow Fly Rod

The Sage Arrow Fly Rod is crafted for anglers who crave a premium balance of power, sensitivity, and versatility on every cast. Built with Sage’s high-density KonneticHD technology, it delivers fast action, tight loops, and exceptional energy transfer so you can make accurate presentations across a wide range of fishery conditions and fly sizes. Its lightweight, responsive blank and quality components make it equally at home tossing streamers to hungry trout or maneuvering larger patterns for aggressive fish in rivers and lakes. Handcrafted in the USA with classic aesthetics and top-tier performance, the Arrow elevates your fly fishing experience. 

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AFTCO Graylight Hoodie

The AFTCO Graylight Hoodie delivers serious warmth without the bulk, keeping you comfortable and unrestricted through every cast. Built with technical spacer fleece and a DWR finish, it traps heat while shedding moisture and light spray, making it ideal for changing conditions on the water. A crossover hood blocks wind, bonded shoulder seams reduce bulk and boost durability, and hidden mesh sleeves in the hand pockets keep essentials secure. Whether layered under a shell or worn on its own, the Graylight is engineered for anglers who fish hard from dawn to dusk.

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Savage Gear Slim Jig Minnow Fresh

The Savage Gear Slim Jig Minnow Fresh is a highly versatile flat-fall jig designed to trigger strikes on both the drop and the retrieve. It flutters naturally on slack line, yet dives fast with slight tension—even in heavy current—and can be reverse-rigged to swim away on the fall for forward-facing presentations. A built-in steel rattle combines sound and flash to call in aggressive predators, while the vivid swimming action excels whether worked fast or slow. Built with thru-wired construction, premium finishes, and quality assist hooks, this jig is made to perform when it counts.

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Star brite Direct Release Boat Wash is a concentrated, plant-based cleaner formulated for in-water and dockside use and certified under the U.S. EPA Safer Choice Program. Its biodegradable surfactants cut through dirt, grime, and salt buildup while helping preserve finishes on fiberglass, vinyl, metal, and painted surfaces in both fresh and saltwater environments. For use, mix two capfuls per gallon of water for light cleaning or four capfuls per gallon for tougher jobs, apply with a cloth, sponge, or deck brush, scrub as needed, then rinse and dry to prevent water spots. Finished with a fresh blueberry scent, it’s a smarter, eco-conscious way to keep your boat clean and ready to go.

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The Berkley Gulp! Saltwater Ripple Mullet is an innovative soft plastic bait designed to trigger strikes in saltwater jigging scenarios. Its ribbed, aggressive ripple body creates turbulence and vibration when lifted, while the subtle tail action on the fall mimics an injured baitfish, drawing predatory fish in. Infused with Berkley’s Gulp! scent, it disperses aroma throughout the water to maximize attraction. Available in multiple sizes and natural or vibrant colors, the Ripple Mullet is a must-have for coastal, saltwater anglers. 

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PENN Rival II Level Wind Conventional Reel

The PENN Rival II Level Wind Conventional Reel delivers dependable performance and versatility for anglers seeking a high-quality reel at an affordable price. Its HT-100™ carbon fiber drag washers provide smooth, consistent drag while the level wind system evenly distributes line across the spool for tangle-free retrieves. Built with a lightweight graphite frame, corrosion-resistant components, and marine-grade gears, it’s durable enough for all saltwater and freshwater applications. Line capacity rings add convenience, helping anglers track their line and fish with confidence on every trip.

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The Scientific Anglers Stripping Guard is a simple yet essential fly fishing accessory that protects your stripping finger from line cuts. Aside from protecting your finger, it also features a built-in cleaning pad that allows anglers to easily clean their fly line on the go. Whether you’re a weekend angler or a seasoned caster, the stripping guard is a smart, simple accessory that keeps you in the game and performing at your best.

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