New Products
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The Strike Footwear Bigeye Boots are built for anglers who demand durability, comfort, and quick on-and-off convenience. Constructed with tough Aeroprene mesh and vulcanized rubber, they’re designed to withstand harsh marine conditions, while an antimicrobial OrthoLite® footbed and fast-drying mesh lining deliver all-day comfort. The lining features SEAQUAL® YARN made from upcycled marine plastic, reflecting Strike’s commitment to reducing ocean waste and protecting the waters anglers rely on. Finished with a non-marking Aqua Deck Outsole, the Bigeye Boots provide dependable traction and stability on wet, slippery surfaces.
YETI Throwback Collection
From drinkware to hats and the full range of coolers, the YETI Throwback collection takes us back to the company's roots. Designed for life outdoors and beyond, it brings the rugged, no-nonsense durability and performance the brand is known for and blends it with a classic look that is sure to stir anglers from past and present generations.
For those who have spent time around the International Game Fish Association, the name Dr. Martin Arostegui is a familiar one. His record catches, his years of involvement with the organization, and his presence in fisheries around the world have made him a recognizable figure in the sport. With the publication of "Hooked", Arostegui has set out to document that journey — not simply as a list of accomplishments, but as a personal account of how a life in fishing evolved.
At its core, "Hooked" is an autobiography, but it does not read like a conventional one. The book moves between stages of Arostegui’s life — from his early years in Cuba, to his family’s move to South Florida, through his education at the University of Miami and his career in medicine — before turning to the second half of his life, when fishing became the central focus.
Shimano Ledgerunner 200S
Engineered for serious offshore trolling, the Shimano Ledge Runner 200S redefines performance in diving plugs with seamless depth control and rock-solid swimming action. Its patented Adjustable Depth Range (ADR) system allows anglers to quickly fine-tune trolling depths, delivering unmatched versatility when targeting pelagic species across varying water columns. The Hydro Control Wing (HCW) stabilization keeps the lure tracking straight and true, even at higher trolling speeds. Built for durability and consistent performance, the Ledge Runner 200S is a reliable addition to any offshore spread.
Costa Broadbill II XL
The Costa Broadbill II XL Sunglasses deliver a modern hybrid design in an oversized fit, combining XL sizing and spring hinges with Costa’s proven performance DNA. An 8-base lens profile provides clean, contemporary styling while maintaining dependable coverage, and the square silhouette transitions seamlessly from the water to everyday wear. Equipped with premium polarized Costa 580® lenses, they enhance color, reduce glare, and filter harsh light for superior clarity in any environment. Built with 100% UV protection and a durable, scratch-resistant C-Wall coating that repels water, oil, and sweat, these sunglasses are made for those who demand uncompromising performance in every detail.
The Bass Pro Shops XPS Extra Wide Gap Hook is built to handle larger, bulkier soft plastics with ease, giving your bait the space it needs to move freely during the hookset for more consistent hookups. Designed with a 3-degree offset point and a resin-closed eye, it delivers reliable performance and strength when it matters most. Ideal for use with light- to medium-weight lines, this hook excels in both Texas and Carolina rig applications. Whether you're targeting bass in heavy cover or open water, it’s a dependable go-to for serious anglers.
Built for anglers who demand uncompromising power and control, the PENN Fathom brings trusted performance into a compact, saltwater-ready design. Its full metal body and stainless steel gearing deliver exceptional strength and durability, while the HT-100 carbon fiber drag system provides smooth, consistent pressure under heavy loads. A TiN-coated level wind system and dual action casting brake ensure reliable line management and control in demanding conditions. Engineered for serious battles with its 6+1 stainless steel bearing system, the Fathom 500 offers the perfect balance of torque, performance, and toughness for targeting hard-fighting saltwater species.
AFTCO Pinnacle Shorts
The AFTCO Pinnacle Shorts are built to set the standard for on-the-water performance, combining durability, comfort, and smart functionality. Made from a tough polyester-blend fabric with C0 DWR stain resistance, they repel fish slime and grime while maintaining a lightweight, flexible feel. Designed with anglers in mind, these shorts feature ample storage, including hand, thigh, and back pockets, a reinforced 300D Cordura pliers pocket, and an invisible zippered cell phone pocket. A jacquard elastic waistband ensures all-day comfort, while a built-in bottle opener adds a practical touch for celebrating a successful day on the water.
Plano GoNow Boxes, Kits and Accessories
Plano, a leader in hunting, fishing, and outdoor storage solutions, announces the introduction of its new, adventure-ready GoNow storage system. Designed to elevate outdoor gear storage and organization, the new Plano GoNow system features both a small and a large box, along with a host of accessories to keep gear organized, accessible, and ready at a moment’s notice. Built with thoughtful internal organization, rugged weather-resistant construction, and accessories for different pursuits, Plano GoNow ensures hunters, anglers, and outdoor enthusiasts spend less time searching for gear and more time outside.
The danco Stainless Steel Multi-Tool Eco 1 Pliers pack versatility and durability into a compact 4.5" design, making them an essential for any angler. Built from corrosion-resistant 420 stainless steel, these pliers feature 10 integrated tools to handle everything from hook removal to on-the-go adjustments. The ergonomic grip is made from Ocean Bound Plastic, giving new life to recycled materials while providing a secure, comfortable hold. Lightweight yet rugged, this multi-tool delivers reliable performance while supporting more sustainable fishing practices.
The Kelly Galloup series from Courtland Line brings together three signature fly lines for three different applications: Top Shelf (floating), Dungeon 30 (30 ft), and Rock Bottom (40 ft). The Top Shelf floating line is perfect for those who need fast delivery and versatility with large streamers across lakes and rivers. An oversized running line improves handling and provides added grip for solid strip sets, giving anglers confidence in every presentation. It has a head length of 37 feet and is available in the following grain weights: WF5: 170 • WF6: 200 • WF7: 225 • WF8: 255.
Duck Camp Hybrid Guide Hoodie
The Duck Camp Hybrid Guide Hoodie is built to keep you cool and comfortable during long days in the heat, featuring proprietary brrr° nylon and polyester blends that actively regulate temperature. Designed with a hybrid construction, it combines a 30+ UPF cooling nylon body with stretchy, breathable sleeves and hood for unrestricted movement and sun protection. A low-profile ventilated back panel enhances airflow, while thoughtful details like concealed forceps and sunglasses loops, zippered chest pockets, and mesh-lined hand pockets keep your essentials secure and accessible. Lightweight, functional, and true to size, this hoodie delivers performance-driven comfort for any adventure.