New Products
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YETI Rambler Pour Over
Getting on the water and finding the hot bite sometimes necessitates early mornings, this is where the YETI Rambler Pour Over comes in. It is a durable, kitchen-grade stainless steel pour-over coffee maker that fits most Rambler® drinkware and is compatible with any V60 filter. Weighing just 0.6 lbs., it’s both lightweight and tough, being puncture and rust-resistant. The pour-over features double-wall insulation to help maintain your coffee's temperature, and it’s dishwasher-safe for easy cleaning. Additionally, the Rambler Pour Over is backed by a five-year warranty, ensuring long-lasting quality. It’s designed to seamlessly integrate with other YETI Rambler drinkware, making it a great addition to any coffee lover's collection.
World Wide Sportsman 3D Cool Sublimated Casting Long-Sleeve Hoodie
It's no secret, that long days on the flats or bluewater get hot, but this new hoodie from World Wide Sportsman is designed to keep you cool even when the mercury rises. Designed for the dedicated angler, this hoodie features 3D Cool technology powered by brrr°® that provides a cool-to-the-touch sensation, helping you beat the heat even under the hottest sun. Its lightweight, moisture-wicking fabric—made from a sustainable blend of 54% recycled polyester, 23% nylon and 23% polyester—dries quickly and keeps you dry while you focus on the fish.
With built-in UPF 50+ sun protection, this hoodie shields you from harmful UV rays, while the odor-fighting finish ensures you stay fresh no matter how long your day on the water lasts. The 3-piece hood adds extra coverage when you need it most. Whether stalking bonefish, trolling the Gulf Stream, or pursuing Amazonian peacock bass, this hoodie offers the performance and comfort every angler needs.
Machine washable and built to last, it is your ultimate companion for all your fishing adventures.
Turtlebox Ranger
Meet the Turtlebox Ranger – your rugged, high-performance speaker built for outdoor adventures. Whether you’re fishing from a small skiff where space is a premium or hiking through the backcountry the Ranger is designed to keep up with your active lifestyle without holding you back.
At just 2.4 pounds, this featherweight delivers a massive 105 decibels of crystal-clear sound, powered by a Class D digital amplifier and 2” woofers. Its enhanced DSP tuning ensures that you experience optimal sound, no matter where your journey takes you. The 25.2 Wh Lithium-ion battery as well as USB-C charging ports offer all-day power, giving you uninterrupted music for hours on end, so you can enjoy uninterrupted listening.
With an IP-67 waterproof rating, the Ranger thrives in all weather conditions, from salty seas to freshwater lakes. Submersible for up to 30 minutes at 3-foot depths, it can handle whatever nature throws at it, and just like other Turtlebox models, it is built tough, the speaker is 100% drop, crush, and dust-proof, ready for any bumps or bruises along the way.
The Ranger is ready to go anytime, anywhere.
Shimano Stella SW D
The Shimano Stella SW D sets a new standard for offshore reels, combining decades of engineering excellence with groundbreaking technology. Built on Shimano’s legendary cold-forged HAGANE gears, the Stella SW D delivers unrivaled strength and durability, while the new InfinityXross technology improves gear efficiency by evenly distributing load across the gear teeth. This reel also introduces Shimano’s XX Tough Drag, which increases drag durability and reduces heat buildup, allowing for smoother, longer-lasting performance. With innovations like InfinityLoop, the Stella SW D ensures perfect line lay and eliminates drag spikes, giving you improved casting distance and superior line management. Plus, the Anti-Twist Fin and redesigned drag system enhance reeling performance, making this reel a true game-changer for serious anglers. Ready to tackle the impossible? The new Stella SW is designed to help you do just that.
Costa del Mar Reefton Pro
Inspired by the legendary New Zealand fishing town, the Costa Reefton sunglasses are built to perform in the toughest conditions. With a design trusted by anglers, the Reefton now features PRO Series upgrades, including sweat management channels, eye wire drains and improved Hydrolite® rubber for ultimate comfort. Fully adjustable nose pads, top hooding and side shields ensure a secure fit, while metal keeper slots keep them in place even on the roughest days. The new 580 Gold mirror lenses provide crystal-clear vision, perfect for spotting fish beneath the surface. Costa’s 580 lenses also manage light to enhance your experience on the water by absorbing harmful High-Energy Blue Light (HEV) for eye protection, enhancing reds, greens, and blues for more vibrant, true-to-life colors and filtering out harsh yellow light to reduce glare and provide clearer vision. Whether you’re on the water or off, the Costa Reefton sunglasses keep your focus sharp and your eyes protected.
The Rapala Twitchin' Rap is the ultimate lure for finicky fish, engineered to shine when your target is easily spooked. Its unique “Slide & Glide” motion delivers an irresistible action—twitch it, and the wide-profile lure glides and hangs, enticing strikes with each pause. A quick twitch brings it gently back, while a steady retrieve mimics a distressed baitfish that predators can’t resist. When you let it sit, the lure sinks slowly with a mesmerizing flutter, perfect for coaxing even the most cautious fish into biting.
Whether you live in the tropics or are waiting warmer weather, you need to be prepared to stay cool and stylish on the water - the Flyline is an enhanced hybrid short built to help you do just that. It offers quick dry recycled 2-way stretch fabric with PFAS free water & stain repellency, reinforced plier pockets, mesh lined hand pockets and tightlines waistband. This is a pair of shorts that should be in the wardrobe of anglers everywhere!
Hardy 1921 Wide Spool Perfect Fly Reel
The Hardy 1921 Wide Spool Perfect reel combines over 135 years of craftsmanship with modern enhancements, making it a must-have for freshwater fly anglers. Featuring the iconic 1921 check mechanism, a polished brass/bright nickel-plated revolving line guard, and a two-tone anodized finish, this reel delivers timeless style and superior performance. Handcrafted in Alnwick, England, it offers the perfect blend of tradition and innovation for anglers seeking both elegance and reliability.
AFTCO Titan Landing Net
Introducing Titan, the last net you’ll ever need. Proudly made in the USA with a lifetime guarantee, Titan's hoop is meticulously crafted from top-tier aircraft-grade aluminum. Its heavy-duty machined yoke guarantees maximum durability, and an extendable locking handle offers versatility for any catch, with lengths ranging from 30” to 55”. The hand-sewn 100% latex-infused 1” knotless netting protects fish's slime coat and scales, ensuring the highest level of care. Available in two hoop sizes—21” and 24”—and finished in an anodized gunmetal color, Titan is engineered for superior performance and lasting reliability.
Arthur Kovalovsky & Sons | A 100-Year History of Design, History and Excellence
This captivating book delves into Arthur Kovalovsky's early years in California, exploring the rich history of big game fishing and the Kovalovsky family's pivotal role in the tackle business. It shines a light on Arthur’s two sons, Oscar and Lewis, their innovative contributions to the industry, and their iconic reels and tackle designs.
Through stunning photography, personal letters, and documents from the Kovalovsky estate, this book offers an intimate look at the family’s remarkable history. It goes beyond the surface with a comprehensive examination of Oscar's successful partnership with Fin-Nor and Angling Products, Inc. (API), and offers an in-depth analysis of the reels, from patent drawings to detailed descriptions and photos of their inner workings. The book also includes a treasure trove of images showcasing the tools and jigs Arthur used to craft his legendary reel parts. A must-read for fishing enthusiasts, collectors, and those interested in the craftsmanship behind some of the most celebrated reels in history.
