New Products
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Costa Launches Youth Sunglasses Collection
Costa Sunglasses, the leader in all-polarized performance eyewear, has introduced a bold new collection built for the next generation of water explorers. Designed with input from young surfers and anglers, the new frames combine Costa’s heritage of durability and protection with fresh, youth-inspired style. The first two releases—Street Heat, modeled by rising surf star Kai Thompson, and Schoolie, designed with feedback from youth anglers like 12-year-old Liam Giberson—deliver performance and confidence both on the water and on the streets. With over 12.7 million young people participating in fishing each year, Costa’s new lineup meets the growing demand for youth gear while honoring the brand’s mission to celebrate and protect life on the water. Both frames are available now at CostaDelMar.com and select retailers, starting at $130.
AFTCO Coastal Layer Collection
"Soft" is an understatement. Experience the comfort of Coastal Layer, the hoodie and quarter zip that stand out on their own and excel as a key component of your layering system. Made with lightweight, moisture-wicking fleece, they offer advanced stain resistance, making them perfect for on and off the water. The AFTCO Coastal Layer Collection features feather-light fleece with an ultra-soft hand feel that you’ll want to wear all day. Engineered with a durable water-repellent finish, it sheds light spray and keeps stains at bay, while the polyester-spandex blend ensures freedom of movement without sacrificing structure. Whether you’re layering up or lounging, Coastal Layer sets the standard for everyday performance and softness.
The Shimano Curado 150 brings dependability and performance. Its SVS INFINITY braking system gives you smooth, consistent spool control, and the handy external knob makes quick adjustments a breeze. The ultra-light MGL III Spool cuts down on inertia, so you get smoother, more accurate casts—even when you're working with lighter lures. Built tough with a rigid HAGANE BODY, this reel holds strong under pressure and turns your effort into serious cranking power. Whether you're out for fun or fishing competitively, the Curado series is a trusted favorite among bass anglers everywhere.
The YETI Rambler 14 oz Stackable Mug is the ultimate companion for early mornings on the water or fireside at camp. Built tough with kitchen-grade stainless steel and double-wall vacuum insulation, it keeps your coffee hot or your drink chilled to the last sip. A durable DuraSip™ ceramic interior coating resists stains and odors—perfect for strong coffee or acidic drinks—while the MagSlider™ lid helps prevent spills. The stackable design saves space in your pack or boat, and the 360° welded handle ensures a solid grip. Whether casting at dawn or gearing up for a day in the blind, this mug’s rugged durability, smart features, and no-nonsense performance make it a must-have for anglers and outdoor adventurers.
Bass Pro Shops XPS Brawler Blade Double-Willow Spinnerbait
Bass Pro Shops®' XPS® Brawler Blade Double-Willow Spinnerbait is built to handle big strikes and tough fights. Its lifelike baitfish head with bold 3D eyes triggers reaction bites from even the most cautious bass, while the double brass willow blades deliver flash and vibration to draw fish in from a distance. Finished with a durable 52-strand silicone skirt and a secure wire keeper for your trailer, this spinnerbait combines rugged construction with realistic appeal to keep you casting with confidence all day long.
Living Legends of Big Game Fishing | By Patrick Mansell
Living Legends of Big Game Fishing honors the captains, anglers, and conservationists who shaped the sport’s heritage. Their stories highlight not only great catches, but also the pioneering of release practices and the fight to protect billfish for future generations. Some of the most popular characters in big game fishing are featured, including such legendary names as Joan Vernon, Marty Arostegui, Marlin Parker, Laurie Wright, Brad Phillips, Deborah Dunaway, Gary Stuve, and Chip Shafer, along with sixteen other modern-day innovators and conservationists.
Daiwa Darkwater Saltwater Rods
Built for the offshore game, the Daiwa Darkwater Saltwater Rod series is designed to tackle the toughest pelagic predators—from sailfish and king mackerel to tuna and dolphin. Crafted with input from seasoned captains and tournament pros, each technique-specific model is dialed in for peak performance. Featuring lightweight yet ultra-strong HVF Nanoplus graphite blanks and X45 bias wrap technology to boost hook-setting power and reduce fatigue, these rods are as tough as they are responsive. With tangle-free Fuji K-Guides, secure grips for casting or trolling, and serious durability, the Darkwater series delivers the power, precision, and reliability saltwater anglers demand.
Pelagic Leiday Shorts
Whether you're an angler or just love being on the water, the Pelagic Leiday Shorts are your go-anywhere, do-anything pair made for you. With an ultra-soft, recycled 4-way stretch fabric and a breathable built-in boxer liner, they’re designed for all-day comfort whether you're casting a mangrove shoreline, cruising the coast, or relaxing at the sandbar. Mesh-lined hand pockets keep things light and quick-drying, while water and stain repellency mean you can go from boat to your favorite on-water restaurant without skipping a beat. Durable, functional, and easygoing—these 17" outseam, 6.5" inseam shorts are built to keep up with every adventure.
When "matching the hatch" calls for a crawfish imitation, the Berkley® PowerBait MaxScent Crud Craws steps up to the plate. This 4-inch bait features a bold, beefed-up profile with two high-action claws that create serious water disturbance—perfect for drawing strikes when fish are aggressive or water temps are up. Infused with Berkley's proven MaxScent formula, the Crud Craw disperses powerful scent and flavor from every pore, expanding your strike zone and convincing even finicky fish to bite—and hold on longer. Whether you’re flipping, pitching, or dragging bottom, this craw flat-out gets bit.
Just like the Hardy Marksman Rod, the Marksman Tech Hat is made for anglers who demand performance and style on the water. Crafted from premium Supplex nylon, it offers UV protection, stain resistance, and quick-drying, breathable comfort for long days on the stream or flats. A micro hook-and-loop strap ensures a perfect fit, while the sleek, color-matched design and embroidered front graphic bring a clean, technical look to your fishing kit.
A beautiful piece from artist David Wirth, the Blue Reign Bronze Marlin is cast in bronze from a wood original. This amazing bronze marlin sits upon an ancient Florida Keys fossil coral base. This stunning limited edition piece may be the missing item that ties your entire room together!
Star brite’s Instant Black Streak Remover is the fast, effective solution for eliminating unsightly black streaks and stains from fiberglass, vinyl, metal, painted surfaces, plastic, rubber—and more. Just shake, spray on the affected area, wait about 30 seconds, then wipe away the streaks and rinse thoroughly. For tougher stains, a second application with light scrubbing may be needed. The formula tackles grease, smoke, exhaust marks, and other streaks without damaging surfaces, and it won’t strip away wax or polish. Safe for use year-round and built for the elements, this remover gives you quick results and helps keep your gear, boat, or vehicle looking clean and pristine
Scientific Anglers Launch Pad Casting Mat
The Launch Pad Casting Mat takes the frustration out of managing fly line on windy days or cluttered boat decks. Crafted in the USA from UV-resistant silicone with durable plastic grommets, this angler-centric mat features a curved 37” x 6” design that captures line as you move or shift casting angles. Its 2.25-inch outer spikes catch errant line, while shorter tapered cones inside keep coils separated and tangle-free, ensuring you’re always ready for the next shot. Available in Gray (Item #142588) and Ice Blue (Item #144711), the Launch Pad is built tough, functional, and ready for any fishing adventure.